When Is It Good To Be Creative With Your Press Release Template?

There are some people that try to be creative at all the wrong times. If you are writing a Press Release, you want to remember that it is great to be creative; but there are certain parts of the process that should be left alone and accepted. This is simply because they work.

There is an immense value to the guidelines and templates of press release writing. Sometimes, there are little parts that can be tweaked or changed for a better result on a case by case basis. Here we are going to talk about some of the components that are traditionally accepted templates. You will want to change some of them, sometimes, but only with caution and wisdom.

The Headline

The headline is one of the things that you are probably not ever going to want to change. It is the text that hooks the reader into your text. You want it to be sharp, to the point, and clear. It should include the name of the business that you are talking about so that readers know what to expect.

Ideally, it makes the person want to keep reading and does not take several reads in order to make sense.


The subheading is another tried and true piece of the Press Release template. It is the bit of text that elaborates on the heading to keep the reader reading.

You will want this piece to be clear and to add something to the original headline that entices the person to keep going to learn more about how your services can help them.

First/Lead Paragraph

The main point of this paragraph is to get attention. It should cause people to want to keep reading or even skimming to learn about the services that you are talking about. There should be a minimum of superfluous language or fancy adjectives. It should be clear, to the point, and simple to read.

Just pretend that you are the reader and that you are in a rush, what do you most want to see?

Body Of Text

The next piece of the template is the body of text. You want to make sure that your most important information is at the top. It could be presented in a way that gives the whole picture even if the reader does not continue with the rest of the writing.

Some people write according to the “inverted pyramid” scheme which means that they start with the most important and broad information at the top, and then continue to write about the details towards the bottom. This is a generally good thing to do since starting with details can prove to be rather irritating and confusing for some readers.

Remember, they might just read the first few lines and then stop. You want them to walk away with a basic idea of what the news is for your business.

Length of Press Release

There is not an exact rule for how long the release can be. Depending on the source you are distributing it to, there may be a general rule or cutoff point. The best thing to do is to think of what is best for your release depending on who it is going to.

A good thing to realize is that more than ever, people are in a rush. They are reading single-page articles and not taking the time to sort through pages of newspapers. Most things are online, and most people are not wasting time on long pieces.

You want to be sure that you respecting the time and effort of your reader. Don't make them work for it, because in all likelihood, they will stop reading. You will want to present the information as quickly as possible so that the journalist can figure out if they want to use it or not. Simple as that.

Value Of Using Quotes

Using quotes is not something that is absolutely necessary in a Press Release. However, it is a great idea for various reasons. Some of these reasons include:

> They are easy for journalists to extract and use.

> They are fun to read for the audience.

> They give the PR some personality.

> They help the reader feel connected to the business and people invovled.

Just remember to say who the quote is from and how they are related to the topic of the Press Release


The boilerplate is the traditional area at the end of the release where there is a blurb about the business. It is factual, precise, short, and can be picked up easily by journalists.

However, things are changing rapidly. This may be one of the parts of the template that you choose to get creative with. You can replace it with various things, such as a call to action or a link to your website for more information. It is also possible to lure the reader to your website with a question or an opportunity for the reader to ask a question by directing them to your website.

Unless you see a direct reason that the traditional boilerplate is a good idea for your release, it may be a good idea to switch it up a bit and try different things. You might just strike gold and end up with increased interest in your site!

The bottom line is that if you want to write a great and engaging Press Release, it is wise to know the template. As they say, it is sometimes best to know the rules before you break them. If you want to get creative, try to do so once you know what works and what doesn't for your business. This can keep you safe while also teaching you the rules of the game

You can get all this right here at - For more details and clarity see our Press Release Service page.


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